Search Engine Optimisation

Search Engine Optimisation is an effective way to drive traffic to your site for a very low cost per customer. However good rankings are the result of expertise, patience, and hard work. We adhere to the search engine guidelines for search engine optimisation. We focus on ranking your site on top search engines and portals such as Yahoo!, Google, Lycos, AltaVista, HotBot, MSN, WebCrawler, AOL, Netscape search (Netfind), and ODP/dmoz, which account for the majority of searches performed on the Web. Over time, our 'search engine optimisation' process increases your rank on keywords specific to your product or service.

Our services include:

Keyword Identification
We identify the highest requested keywords that match your business. In our experience, a high ranking in large numbers of less competitive keywords result in quicker placement and better traffic than an average rank on competitive keywords.

Competitive Analysis
We identify the top-ranked sites for your target keywords and reverse-engineer their sites to emulate and eventually surpass their success.

Page Content Optimisation
'Search engines' give better placement to those sites containing content relevant to the keywords. We will analyze your site content and recommend changes or additions to improve your site's ranking.
 

Inbound Link Development
Today, some search engines use link popularity - the number of links on the Web pointing to your site - to give sites favourable placement. We identify relevant sites to place links in and solicit the links from them.